Mastercard Picks Polygon (MATIC) for NFT-Based Artist Accelerator Program

Mastercard and Polygon team up to give artists the advanced tools to reach relevance on their own.

Girl with pink hair playing a white guitar.

The financial behemoth Mastercard joined forces with Polygon (MATIC) to launch the Mastercard Accelerator Program for upcoming artists. This was revealed over the weekend at the Consumer Electronics Show 2023 in Las Vegas, Nevada. Moreover, the Artist Accelerator invites music fans to join the experience with their favorite artists, as Mastercard plans to roll out the program along with a list of gigs in the metaverse in spring 2023.

Web3 Art Incubator to Empower Artists

Firstly, five selected upcoming artists can participate in the Mastercard Accelerator. The lucky winners can test out Web3 tools to boost their music careers. For instance, emerging artists can mint their own music NFTs and sell them to their fans. As NFTs are often utilized as intellectual property in the music industry, lucky musicians can sell their songs without paying a fee to a major label or middleman distribution service like DistroKid.

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Moreover, Ryan Watts, the CEO of Polygon Studios, was happy to provide the opportunity for upcoming artists looking to pursue their music careers with the help of blockchain technology. He said:

“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms”.

Polygon Shines Amid Partnership News

Following the news from CES 2023, the popular altcoin MATIC spiked by 6.8%. At press time, the 10th-ranked currency trades at $0.868087, according to CoinGecko.

Designed to be a scaling solution for Ethereum (ETH), MATIC became the leader in retail adoption. The carbon-neutral blockchain recently scored deals with Starbucks, Coca-Cola, and Disney. Ultimately, Polygon’s lengthy list of partnerships indicates that the most established retail brands trust it.

On the Flipside

  • Despite having a comparatively successful year, Polygon (MATIC) still lost 56.5% of its market value due to the intense crypto winter.

Why You Should Care

The monopoly of the music industry has resulted in immense backlash from the musical artist community over the years. Furthermore, unfair royalties from the most popular streaming services and the intended lack of direct connection between artists and fans are just the tip of the iceberg. Blockchain-based decentralization can solve one of the biggest challenges in the modern music industry.

Learn more about collaborations between Music and Web3:

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This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

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Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.