Activewear brands joining the NFT space is definitely fashionable, as Nike, Adidas, Puma, and many other sportswear giants have developed their own Web3 projects since 2021. However, the rising demand for NFTs has also been met with intense competition.
Previously, Nike has hit the jackpot twice, with the success of NIKE X RTFKT CryptoKicks and overall NFT sales worth $185 million in revenue, outrunning second-place Dolce & Gabbana seven times. The Nike NFT run also left behind such established fashion brands as Tiffany, Gucci, and Adidas.
Sponsored
Beyond that, the tenth spot in the Fashion NFT TOP 10, the French fashion brand Lacoste, made a name for themselves in the Web3 space with the UNDW3 NFT project. Lacoste held its first NFT minting event back in June and has won over the interest of social media. As a matter of fact, there were 12.12 million social media mentions in September alone, according to LunarCrush.
The #Lacoste UNDW3 #NFT project has against all odds had a very impressive September.
— LunarCrush (@LunarCrush) September 26, 2022
Lacoste UNDW3 social engagements are currently at 12.12M, relatively high compared to the previous months.
Access all #nft insights with a LunarCrush Level 5 account.https://t.co/esyOe0iakN pic.twitter.com/2mRn97Dcys
From the Deepest Depths of the Metaverse Swamp
According to a recent update on Lacosteโs Twitter account, the new UNDW3: The Emerge NFT collection will give birth to 11,212 more NFT crocodiles. Furthermore, the NFT crocodiles will be rocking classic Lacoste accessories with clues in them. The new edition of Lacoste NFTs will drop on OpenSea and will include a Genesis Pass.
The NFTs feature a crocodile in the dark floating slightly above water with various attributes, for example, shiny, navy blue eyes and silver skin. Besides, “There is more to the world than what meets the eye,” reads the UNDW3 slogan. Part of it is the fact that Lacoste also offers co-design rights for the NFTs.
"๐๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ฎ๐ฐ๐ณ๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ฆ ๐ธ๐ฐ๐ณ๐ญ๐ฅ ๐ต๐ฉ๐ข๐ฏ ๐ธ๐ฉ๐ข๐ต ๐ฎ๐ฆ๐ฆ๐ต๐ด ๐ต๐ฉ๐ฆ ๐ฆ๐บ๐ฆ."
— Lacoste (@LACOSTE) September 23, 2022
Indeed. That's why the previous months we were #undw3 building the next steps.
We are ready on our side. But are you ready on yours?๐
Perfect! It's Emerging time!๐ 1/10 pic.twitter.com/NCwN6Vh5hf
Scammers on a Crocodile Hunt
In spite of the success of the initial Lacoste UNDW3 NFT edition, the official Twitter account of the French fashion brand sent out a warning to NFT enthusiasts. Apparently, fraudsters tried to impersonate Lacoste and steal the private keys of their crypto wallets.
On the other hand, bad actors are imitating Lacosteโs NFT collection on OpenSea. In response to the situation, Lacoste asks NFT enthusiasts to DM on their official Discord channel.
๐จ๐๐ก๐ข๐ฌ ๐ง๐๐ฐ ๐๐จ๐ฅ๐ฅ๐๐๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฒ๐๐ญ ๐จ๐ง ๐๐ฉ๐๐ง๐๐๐.
— Lacoste (@LACOSTE) September 23, 2022
๐๐๐ฐ๐๐ซ๐ ๐จ๐ ๐ฌ๐๐๐ฆ๐ฌ.
๐๐ ๐ฐ๐ข๐ฅ๐ฅ ๐ง๐๐ฏ๐๐ซ ๐๐จ๐ง๐ญ๐๐๐ญ ๐ฒ๐จ๐ฎ ๐๐ข๐ซ๐๐๐ญ๐ฅ๐ฒ ๐จ๐ซ ๐๐ฌ๐ค ๐ฒ๐จ๐ฎ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐ข๐ฏ๐๐ญ๐ ๐ค๐๐ฒ.๐จ 9/10
On the Flipside
- No official date has been given for the UNDW3: The Emerge NFT collection on OpenSea.
Why You Should Care
The top fashion NFT brands have collected over $260 million in sales so far in 2022. As it is becoming a large part of the NFT total market cap, the top fashion and sportswear brands are likely to invest in blockchain collaborations.
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