K-Culture Goes Meta: The Sandbox Partners with Cube Entertainment, One of the Biggest K-Pop Labels

On the metaverse land obtained by Cube, there will be built a K-culture complex.

Most likely, The Sandbox is going to partner with the whole world soon. Although it’s a joke, there’s a grain of truth to it. The Sandbox was partnering with pop-culture artists and companies quite actively lately. Among the latest collaborations was Warner Music Group, Ubisoft and Raving Rabbids, Addidas, and so on.  

Recently, they announced a partnership with Cube Entertainment, one of the biggest South Korean entertainment companies, which includes a record label with well-known K-pop idols, a talent agency, and much more from event organization to video production.  


A K-culture complex will be built a on the metaverse land obtained by Cube. Even though the parties don’t reveal what kind of content will be inside, they claim it’s in development.  

At the same time, The Sandbox parent company Animoca Brands is creating AniCube Entertainment within its ecosystem.  


Check the previous updates from The Sandbox here: 


Ubisoft’s Raving Rabbids Are Coming to The Sandbox 

The Sandbox Collaborates with Warner Music Group in Order to Create a Musical Metaverse 

Adidas Originals Partners With Coinbase and The Sandbox 

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Nazar Kuzmyn

Nazar Kuzmyn is an audience editor at DailyCoin, responsible for SEO aspects of the publication, long-form content, and the daily newsletter. He has experience in marketing copywriting and journalism, and his educational background includes a Bachelor's in International Relations and a Master's in Journalism and Media Industries. He currently lives in Vilnius, Lithuania, and enjoys attending live concerts and playing indie video games in his free time.