Most likely, The Sandbox is going to partner with the whole world soon. Although it’s a joke, there’s a grain of truth to it. The Sandbox was partnering with pop-culture artists and companies quite actively lately. Among the latest collaborations was Warner Music Group, Ubisoft and Raving Rabbids, Addidas, and so on.
Recently, they announced a partnership with Cube Entertainment, one of the biggest South Korean entertainment companies, which includes a record label with well-known K-pop idols, a talent agency, and much more from event organization to video production.
A K-culture complex will be built a on the metaverse land obtained by Cube. Even though the parties don’t reveal what kind of content will be inside, they claim it’s in development.
At the same time, The Sandbox parent company Animoca Brands is creating AniCube Entertainment within its ecosystem.
Check the previous updates from The Sandbox here: