Hugo Boss Teams Up with Imaginary Ones to Drop 3D NFT Collection

NFT enthusiasts will be able to eye the holistic metaverse experience in November.

Hugo Boss Teams Up With Imaginary Ones To Drop 3D NFT Collection

The well-known German fashion house Hugo Boss announced a partnership with Imaginary Ones NFT. The company is close to celebrating its 100th anniversary, as Hugo Boss was founded by the fashion designer & businessman of the same name back in 1924.

To celebrate the HUGO x Imaginary Ones NFT collection, the Asian NFT project is holding a contest for 3 lists. The EYE collection is an acronym for “Embrace Your Emotions.” As mental health has become a more prominent issue, the collaboration seeks to help tackle psychological issues, while also bringing more utility to Web3.

1001 Imaginary Ones NFTs & 1000 Allow Lists

What’s more, there are 1,000 allow lists up for grabs in total, with 500 of them going to the owners of the phygital Hugo Boss T-shirt. There are going to be 500 t-shirts for sale, while the owner will also get a complimentary QR code for a Snapchat Lens.


For those who don’t own the Hugo Boss t-shirt, there are 500 more spots. These will be distributed starting October 4, 2022, through a variety of social media activities. Moreover, every NFT enthusiast who owns a piece of the Imaginary Ones Genesis NFT collection will get a spot. Owning a HUGO X Imaginary Ones NFT comes with its own perks, for instance, a 10% Golden Ticket discount on Hugo’s online store.

Imaginary Ones Encourages People to Embrace Their Emotions

The HUGO x Imaginary Ones NFT collection is called “Embrace Your Emotions” for a reason. 5 NFT characters will enter the metaverse, and each of them represents a certain emotion. This includes joy, love, but also negative emotions like fear, sadness, and anger. The message behind the 3D NFT collection emphasizes that “all feelings, both positive and negative, are valid and that allowing ourselves to feel them is key to our well-being and mental health.”

On top of that, there will be a sixth special edition NFT, which combines all five of the aforementioned emotions. Besides, the revenue made from the 6th NFT will go to the Youth Aware of Mental Health (YAM) program.

On the Flipside

Why You Should Care

Collaboration between fashion brands and Web3 companies has generated around $300 million in revenue this year. Besides, this partnership serves a social purpose.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.