Hedera just dropped a slick post celebrating Lando Norris’s Hungarian GP win: “Trust. Innovation. Precision. Three words that define McLaren Racing x Hedera.” Trophy emoji, polished video, the fireworks.
It’s the kind of content that almost makes you forget crypto is involved. Almost.
Sponsored
But the real story isn’t the victory lap. It’s that this isn’t some brand-new sponsorship cooked up last week to ride race-day buzz. The McLaren and HBAR relationship has already been running longer than most crypto partnerships survive their own launch tweets.
From Logo On a Car To a Seat At The Table
It properly kicked off in January 2026. Hedera signed a multi-year deal to become an official partner of both the McLaren Formula 1 team and the Arrow McLaren IndyCar squad.
That meant logos on the cars and race suits, plus something more interesting for fans: free digital collectibles (think limited digital stickers or badges tied to real races) that drop during Grand Prix weekends.
The idea was simple — let everyday race fans grab these digital items without needing deep crypto knowledge. Early drops rolled out for the Australian, Chinese, and Japanese races.
Then in late March came the bigger step. McLaren didn’t just stay a sponsor. They joined the Hedera Governing Council. That’s the group of big companies (think Google, IBM, FedEx) that help steer the network’s direction and keep it running. McLaren now has the same voting power as those heavyweights. Not just a logo deal — actual skin in the game.
A Deal Six Months In & Still Going Strong..
Fast-forward to late July and the collectibles keep dropping, the logos are still on the cars, and McLaren still holds that council seat. In crypto years, six months of steady progress is almost ancient history.
Most brand collaborations vanish the moment the social-media numbers cool down. This one has already survived a full stretch of the racing season and the usual “is this real adoption?” type of skepticism.
What’s Happening With HBAR Price?
HBAR, the OG token that powers the Hedera Hashgraph network, is currently trading around $0.068–$0.069. It’s down a couple of percent on the day, sitting with a market value of roughly $3 billion, according to the real-time data from TradingView.
That’s a long way from its all-time high near $0.57 back in 2021, but the McLaren partnership has given the project a steady mainstream spotlight that many other tokens can only dream of.
The Hungarian win simply handed Hedera another clean moment to remind everyone the relationship is still very much alive. Trust, innovation, precision — sure. But also patience.
In a market that loves overnight stories, McLaren and HBAR have been quietly building for half a year. That alone is rarer than a clean sweep on a Sunday afternoon.
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