First Crypto Ads Debut on Google as ETFs Boost Acceptance

The development aligns with Google’s recently revised policy, which allows entities to promote crypto-related services.

Robot happy to see ETF on a google billboard advertisement.
Created by Kornelija Poderskytė from DailyCoin
  • Google has recently updated its policies to accommodate crypto promotion.
  • ETF issuers BlackRock and VanEck are advertising spot Bitcoin ETFs on Google.
  • Investors are optimistic that this will drive more traffic to the crypto industry.

The SEC’s approval of Bitcoin ETFs marked a historic milestone for the cryptocurrency industry, following a year-long wait and speculation of a potential rejection. This marked a shift in the skeptical approach to the industry, drawing interest from traditional giants who had refrained from participating.

Against this backdrop, Google, a prominent search engine platform, has revised its once-frigid stance on promoting the asset class.

Bitcoin ETF Ads Live in Google

On Monday, January 29, promotional Bitcoin ETF ads from issuers BlackRock and VanEck debuted on Google, marking the end of the longstanding ban on crypto-related promotions.

This development aligns with Google’s recently revised policy, allowing U.S.-based entities and advertisers to promote ‘cryptocurrency coin trusts’ on its platform in compliance with regulatory requirements.

Image of VanEck and BlackRock's Bitcoin ETF ads on Google.

Investors are optimistic about the potential of the development to enhance visibility and promote the asset class to a broader audience, fostering mainstream adoption. 

Other issuers are expected to follow suit and leverage the search engine’s influence to propel awareness of their offerings.

On the Flipside

  • Malicious actors could exploit this development to defraud unsuspecting investors.
  • Bitcoin ETF issuer BlackRock has recently raised concerns to the SEC about the cash-based creation and redemption system of Bitcoin ETFs.
  • Grayscale’s converted Bitcoin ETF, GBTC, has had a shaky start to its launch, experiencing over $5 billion in outflows.

Why This Matters

The revision of Google’s policy to accommodate crypto-related promotions demonstrates the industry’s increasing acceptance by entities that were once dismissive towards it and promoted the credibility of the asset class.

Are Bitcoin ETFs set to emerge in Hong Kong? Find out more:
Hong Kong’s First Bitcoin ETF Proposal Sparks Approval Hope 

Read more on the altcoins market and Sui’s outstanding performance:
Sui Challenges Top 10 Spot as TVL Surges Past $418M

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Author
Grace Abidemi

Grace Abidemi, a cryptocurrency reporter at DailyCoin, covers industry developments and trends. She previously worked as a freelance writer. With a Bachelor's degree in German Language and certifications in marketing and storytelling, Grace creates engaging content. When not working, she's in Nigeria, mastering cooking and canvas painting, and enjoys learning about different cultures and languages.