Defense Launch CEO on Role of Trust and Partnership in a Scam-Free ICO Launch

Defense Launch, a blockchain-based platform that aims to rebuild trust in the crypto sector, wants to make a difference, leveraging trust and partnership.

Trust certainly plays an important role in every organization and it plays an even more crucial one in any scam-prone industries. 

Without any doubt, the issue of trust in the cryptocurrency industry has grown so critical that it beckons for immediate attention, especially considering that a vast digital ecosystem of entrepreneurship is springing up with cryptocurrency digital infrastructure at its core.


For instance, (quoting Deutsche Bank) ranked Bitcoin as the third-largest currency in the world, claiming that it’s too “important to be ignored.” Interestingly, Bitcoin is just one of the over 5,000 cryptocurrency assets available around the world, as reported by Statista.

Sadly, amidst this rapid growth within the cryptocurrency industry, there has also been an alarming rate of scams, particularly in the area of initial coin offerings (ICO), which have seen overwhelming involvement recently.

However, while this has persisted for a long time, Defense Launch, a blockchain-based platform that aims to rebuild trust in the crypto sector, wants to make a difference, leveraging trust and partnership.

In an exclusive interview with DailyCoin, Rodrigo Lyra, the CEO at Defense Launch, said it is not enough to have their compliance team double-check every single project that will potentially launch on their platform, in order to build a 100% scam-free ICO launch platform. 


Instead, Lyra mentioned that the first step is to establish a partnership. 

“We will have to be a partner with the developer or with the company that will try to launch with us,” 

Lyra said, adding that there is a strict process to be followed by partners of Defense Launch.

When asked about the reason for imposing strict measures for potential partners, Lyra responded that even the most appealing initiative could be a potential scam; therefore, thoroughly evaluating each proposal is critical.

“About a year ago, my partners and I used to collectively participate in many early-stage crypto projects, so we were always on the lookout for new ICOs. However, even the most amazing initiatives with competent teams, evaluation, and core ideas turned out to be scams, much to our surprise. Regrettably, we invested more than $2 million and lost it all to scammers,”

Lyra shared.

Building a Scam-Free ICO Launch Platform

One of the essentials for a scam-free crypto ecosystem, according to Lyra, is trust, which is a two-way process involving both the company and potential partners. 

He went on to say that the company must first establish itself as a trustworthy entity and that the partners must be willing to trust in the process, and, more significantly, be trustworthy themselves.

“Even in the short while we have been around, we get a lot of developers or companies trying to pay us to just release their ICO before it even scales to an exchange. 

Of course, that’s not an option for us because we will not accept money to release any project. Going by our compliance team, we have to choose only the most promising projects that we genuinely believe. This further implies that we must first, double-check the project, and if everything is okay, we become partners,” 

Lyra noted.

In terms of partner trust, Lyra emphasized that in order for a project to be trusted, its team as much as the entirety of the project must be transparent and not hidden from the public eye. 

He then proceeded to mention that one of the first ways to identify a scam ICO launch is to see if the team is “fully doxxed.” By this, Lyra means that every member of the team behind a project must be published such that the general public can have access to information about them, and possibly have an idea of what they may be capable of.

“If you are watching an ICO go live, and everyone comes to talk about it in all the groups, Telegram groups, and you don’t even see who is behind the project - just go away,

Lyra noted.

Treating crypto investments as anonymous according to Lyra is one major strategy employed by most scammers because at the end of the day, “they simply just rug-pull you and go away and no one knows who they were.”

Taking Custody of Project Funds

To address the majority of the scam issues, the Defense Launch protocol will be taking custody of the funds of every single product launched on the platform.

According to Lyra, this will eliminate the chances of ICO scams given that their partners will be obliged to be accountable while sticking to their established goals.

“When we integrate an ICO project on our platform, we will have complete custody over any funds raised through the ICO. Each project will have its own wallet, and we will only release funds to the company or developer behind the project only if they fulfill the steps outlined in the whitepaper and roadmap,”

Lyra said.

Similarly, the FGO guarantee fund paid by the integrated partner on the ICO launch platform is another component of the Defense Launch project where trust is crucial, especially from the partners’ perspective.

The FGO guarantee fund requires partners to pay 2% of every single transaction done on the hosted platform into Defense Launch’s own blockchain. 

In the event of unforeseen occurrences, the reserve fund is meant to function as a safety net. While this is beneficial to all parties involved, such an arrangement necessitates a high level of trust from both parties. 

On The Flipside

  • It might take time to trust a young startup that is very much at its pivotal stage for many crypto projects, especially the top players.
  • Defense Launch is yet to launch its own ICO, which may also slow down adoption at the onset.

Why You Should Care?

The crypto industry is still very prone to scams, and thus it is advisable as a developer or investor to leverage a platform like Defense Launch that provides a safety net for investments.

Watch the full interview here:

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tunbosun Oyinloye

Bosun is a crypto writer and public relations specialist with nearly a decade of experience. He delved into the crypto world in 2016, the same year he purchased his first crypto asset. He has since made it his mission to continually hone his crypto knowledge and writing skills. In recent years, he has collaborated with a number of reputable crypto brands and firms such as: Coin Rivet, Market Across, Esteem Finance, and Koettum. At DailyCoin, Bosun covers educational content and listicles. When he isn’t working, you will likely find him streaming a law or crime series on Netflix.