Warner Music Group Teams Up With DressX to Launch NFT Wearables in Metaverse

Warner Bros delve into the Web3 with swag, as DressX is ready to provide a digital wardrobe for the fans.

The music industry giant Warner Music Group partnered with the digital fashion platform DressX to provide Web3 enthusiasts and music lovers with virtual merchandise, or as they call it – “verch.” The new collaboration will give birth to a series of 3D avatars that are tiered by exclusivity.

As the switch from username and password logins to digital identity in the Web3 is already taking place, the Warner Music Group Chief Digital Officer Oana Ruxandra explained why the move to produce digital clothes is putting both the musicians and the fans one step ahead.

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“The representation of our future digital selves will be as important and, if you’re measuring by sheer volume of interactions, maybe more important than how we represent ourselves physically,” – explained Ms. Ruxandra. Indeed, the 3D wearable avatars are compatible with the most popular social media platforms, including Facebook and Instagram.

WMG Makes a Strong Entrance into Web3

The gigantic music label formed numerous significant collaborations so far this year. Firstly, the Warner Brothers partnered with the popular blockchain-based game The Sandbox (SAND) to create their first music metaverse experience. It resembles a musical theme park and a gig venue combined, with limitless engagement possibilities between fans and artists.

Secondly, the major music label confirmed their focus on Web3 again when they teamed up with the largest NFT marketplace, OpenSea, to set up dedicated pages for music artists on the leading NFT platform.

Thirdly, Warner Music Group (WMG) started a dedicated subdivision for NFTs and Web3 ventures. Crypto enthusiasts seeking exclusive content from their most loved artists can acquire the NFT Label Pass. In some cases, the NFT Label Pass gives ownership of the soundtrack while also serving as a ticket to real-life exclusive events, like meet and greets.

On the Flipside

Why You Should Care

Warner Music Group (WMG) is home to critically acclaimed hitmakers like Madonna, Ed Sheeran, Lizzo, Dua Lipa, The Red Hot Chili Peppers, Coldplay, Common, and Wale, among many others.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Author
Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.