Top African Golfers to Compete for BTC Prizes During Sunshine Tour

The most popular golfing event in South Africa and the continent in general scored a new sponsorship deal with cryptocurrency platform Luno.

A man playing golf in a field with a rising Bitcoin sun.

The best African and European golfers in the world will see huge rewards in the form of Bitcoin (BTC) at the end of the 2022 season. The most popular golfing event in South Africa, and indeed the continent in general, has scored a new sponsorship deal with cryptocurrency platform ‘Luno’.

Everyone’s a Winner

The crypto platform, which is already a prominent player in the African market, established a prize for the winner of the season worth 500,000 rand in Bitcoin (BTC). That’s $31,355 in USD. Moreover, the silver and bronze medalists will also enjoy rewards worth 200,000 and 300,000 rand respectively.


In fact, each participant in the Sunshine Tour will receive a small reward worth 1,000 rand, which is approximately $62.5 USD, to discover blockchain technology. The funds will be stored in the Luno app.

Frequent Collaboration Between the Sports and Crypto Worlds

Crypto app Luno has already sparked some interest from the sports fans. In 2021, the crypto company aired a commercial with Rassie Erasmus, the coach of the South African rugby union team, and Champions of the Rugby World Cup. Its reception was largely positive, as Luno put a lot of emphasis on education. For example, their in-built learning portal taught people how to purchase and use BTC for the first time, with the help of Mr. Erasmus.

Partnership between crypto and sports are getting more common by the day, with BTC adoption growing across many of the major European soccer leagues, popular UFC tournaments, and especially the NBA. For instance, at the beginning of 2022, the legendary ‘Staples Center’ in Los Angeles was renamed to the ‘ Arena’.

As was wisely said by Marius Reitz, the general manager of Luno Africa: “Golfers think differently, having their own way of looking at risk and reward – each and every shot they play they have to take calculated risks. It’s the same with crypto.” It seems that this kind of like-mindedness is about to bear fruit, and we’re sure to see more collaboration between major sports and crypto companies in the near future.


This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.