- SuperOne partnered with sports union FIFPRO to display 65,000 pro players in its game
- They also partnered with media company Footballco to reach more fans
Despite the FTX crash and the ongoing crypto winter, there are still teams in the crypto space that continue to build. One of them is hoping to capitalize on the FIFA World Cup buzz.
Blockchain gaming company SuperOne has secured crucial partnerships for media and licensing for its upcoming “swipe-to-earn” gaming platform. Soccer fans across the world may soon be playing a blockchain game and collecting NFTs with their favorite stars.
SuperOne is working on a blockchain gaming platform that combines sports and celebrities with casual gaming and collectibles. The platform will feature a trivia battle game that lets players swipe left or right to give answers to questions on the screen. The questions will focus on various sports personalities and celebrities.
The game will have a competitive mode, where players fight each other to avoid elimination. The last player standing will win prizes, including crypto tokens and NFTs. The game will also have a collectible element, with trivia cards also available as NFTs for sale.
SuperOne recently partnered with sports union FIFPRO for the rights to display more than 65,000 professional soccer players in the game. Moreover, SuperOne will be allowed to sell collectible NFTs with the players on them. The gaming company hopes that the athletes will help the game appeal to soccer fans during the World Cup and beyond.
SuperOne has also partnered with Footballco, a leading media company specializing in football-related content. Footballco owns brands such as Goal, Kooora, and Mundial and reaches some 640 million soccer lovers per month.
The World Cup is one of the biggest international sporting events, watched by billions of people globally. It is also the time when the excitement of fans reaches a fever pitch. Many brands use this time to tap into the emotional appeal of the event.
On the Flipside
- Advertising during the World Cup is incredibly competitive. Crypto gaming companies may struggle to compete with other, more established, players.
Why You Should Care
Platforms like these could help make more people interested in crypto.
Read more about some not-so-good news for sports crypto:
Football Fan Tokens Dip in Double Digits Amid FIFA World Cup 2022 Controversy
Read about Binance’s partnership with soccer legend Cristiano Ronaldo:
Cristiano Ronaldo and Binance Partner for CR7 NFT Drop