Shiba Inu’s John Richmond Unveils SHIB Denim Line in Milan

Shiba Inu’s fashion brand rocks Milan with a ‘less-is-more’ denim wear collection.

Shiba Inu dressed in jeans next to a designer John Richmond.
  • Fashion brand related to Shiba Inu presents a denim collection.
  • John Richmond is also meant to work on SHIB: The Metaverse.
  • SHIB Army requested Champion to make SHIB-themed hoodies.

Introduced by Welly’s, SHIB Token, the team behind the Shiba Inu (SHIB) memecurrency, struck a deal with the Italian-English fashion designer John Richmond back in February 2022. As all eyes are on Shibarium, the renowned designer displayed Destroy Disorientated in Disorder Denim during a denim-themed party at DAZI Milano.


With the environmentally sustainable ripped jean collection in Milan, John Richmond completes the SHIB Rock and Roll Tour in Italy, having already visited Milan, Rome, Naples, Sicily and Puglia.

Great Expectations for Shiba Inu

John Richmond’s Twitter profile was the first one to share a sneak peek of the cyberpunk clothes in SHIB: The Metaverse last year for the WWD Magazine. The Web3 project from Shiba Inu (SHIB) has to await Shibarium’s mainnet launch, while the physical SHIB clothing line is also currently unavailable.

On top of that, there are no updates on R x SHIB NFT Collection, which aimed to pay homage to Grunge, Punk Rock, and Urban subcultures in 10,000 NFTs minted on Ethereum (ETH). In addition to the delay in development, another prominent member of the SHIB Army, Milkshake, left the community after drawing the conceptual logos and designs for the clothing line in mid 2022. 

In a recently penned overview of the year, Shy Kusama mentioned that the designs, NFT drops and a big fashion show are still on the cards, but SHIB Token lacked funding to finalize the deal last year.

However, Shiba Inu’s clothing line was still presented during Milan Fashion Week and Shanghai Fashion Week in 2022 and received applause from the community, while the main developer recently revealed that he still hasn’t “given up on seeing a supermodel in Shiba Inu clothes.”

On the Flipside:

  • Shytoshi Kusama previously revealed that John Richmond and SHIB Token have to renew the partnership contract and expects “to have this new agreement signed in upcoming days to weeks.”

Why You Should Care:

Collaboration between fashion and blockchain companies had proven to be successful, with athletic wear brand Nike championing the field with a whopping $185 million in NFT sales in 2022.


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This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.