Samsung Introduces Space Tycoon, a Virtual Playground on Roblox

Turn yourself into an alien building out-of-this world gadgets in space.

  • Space Tycoon will be available in 14 languages at release.
  • The Samsung Space Station made its debut on the Roblox metaverse.
  • Players will play as aliens trying to invent new items with given clues.

Samsung is getting ready for an unforgettable entrance into Web 3.0, as Space Tycoon launched on the Roblox metaverse. Mainly geared toward Gen Z players, Space Tycoon is a futuristic version of classic tycoon games. Players will have the chance to learn about product manufacturing and other business ventures in space.

The Samsung Space Station Prepared for Action

Players in the game will be aliens that are attempting to find clues and solve mysteries in order to invent new items. Players will have ample opportunity to get creative and turn the items they find into something unorthodox. For instance, a Samsung Galaxy Z Flip can become a helicopter, while a smart TV might turn into a hoverboard if the right buttons are pushed. According to Samsung, the possible combinations are limited only by imagination.


The virtual sandbox based on Roblox will be divided into three areas:

  • The Mining Zone – A special area for resource procurement and the building of new items inside the metaverse. Here, players will be able to make use of bi-dimensional assets; for instance, a real-life Samsung phone can be used and altered in the metaverse—players can change the colors and add extra features.
  • The Shop – All products available in the game will be stored in this zone. Initially, there will be 20 Samsung products listed in the shop, and based on a tier system. To explain further, in some cases, the color patterns of the presented digital items will change according to the a player’s level.
  • The Lab – Last but not least, the Lab is where all the new inventions are made. Once a player gathers the necessary materials from the mining zone and the shop, the Lab is where the magic can finally happen.

Roblox has consistently been one of the top metaverse games among Gen Zers, thus explaining Samsung’s preference for the platform. The metaverse has already proven successful for Spotify, which got involved with the popular game just a couple of months ago. The number one music streaming platform released ‘Spotify Island’ on Roblox, an initiative intended to unite independent artists with their fans. Starbucks also got in on the action, introducing their own take on the concept with the ‘3rd place’.

Jinsoo Kim, the executive vice president at Corporate Design Center of Samsung Electronics, explained Samsung’s choice to target the Gen Z audience: “We wanted to give our Gen Z customers a chance to experience Samsung products in a way they have never done before. We will continue to showcase content that can deliver more meaningful and entertaining digital experiences for both our current and future customers.”

In late June, Samsung Electronics, the flagship tech giant, surprised the crypto world by announcing the development of 3nm chips. The innovative hardware would allow users to mine Bitcoin (BTC) and other cryptocurrencies on their mobile devices without any dedicated hardware. Ultimately, this could accelerate crypto adoption in retail. Adding to the tech giant’s Web 3.0 push, Samsung smart TVs now support NFTs.

Why You Should Care

The gaming world is transitioning into the blockchain-based, play-to-earn era. With demand for metaverse games on the rise, it’s unsurprising that tech giants are increasingly wading into the Web 3.0 space.


This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tadas Klimasevskis

Tadas Klimaševskis is a Lithuanian journalist at DailyCoin, specializing in covering the lighter side of the crypto industry such as memecoins and pop culture in the metaverse. He has experience as a music artist, English language teacher, and freelance writer, and uses his creative writing skills to summarize valuable information in his work. He is also a strong believer in the potential of blockchain and spends his free time listening to music, traveling, and watching basketball games.