DecentWorld Launches the First 3D City Environment – Downtown Dubai

The ever-growing DecentWorld community can now have a stroll through the 3D render of the most modern version of Dubai.

The ever-growing DecentWorld community can now have a stroll through the 3D render of the most modern version of Dubai. Swiss-owned metaverse and blockchain-based platform has just launched its much-anticipated first 3D city environment – Downtown Dubai – built on the latest Unreal Engine technology. In total, it took more than 50 Buildings and other objects for the team of industry professionals, engineers and artists, to create the 3D depiction of future Dubai, as some buildings are not built yet in the real world. 
The release marks a solid upgrade to the company’s original product, a two-dimensional geo-based Map which enabled users to move around the globe and acquire digital real estate as part of a stellar web3 experience. Through the 3D environment, users gain the exclusive possibility to immerse themselves in a digital replica of the city of Dubai and experience the metropolis with their own eyes – all without needing to travel.

Art Spanning from Research

DecentWorld’s metaverse differs from those of other platforms in that it isn’t trying to create a fantasy world. Instead, it focuses on feelings of familiarity and recognition as a way to challenge the way people perceive architecture and explore the world around them.


“We based our 3D Downtown Dubai on a number of authentic photographs available online. To accurately interpret how the buildings and streets look, each image, gathered from satellite navigation software as well as a variety of other sources, was meticulously examined and studied to deliver exceptional results,” the design team explained, “we aimed to create an environment which stimulates and enhances the users’ senses.”

The team also reviewed blueprints of buildings that, in the real world, are still being developed, giving users an inspirational preview of how the city will look in the near future.

“Some of the buildings, which are present in the metaverse, will only be finished in real life at the end of 2023. So in fact, we are giving our users a one-of-a-kind opportunity to explore what the city could possibly look like in the future. They will be able to say that they saw it before it was even built,” the team shared.

Gamified User Experience

Besides working on designs, the creators have also invested resources into developing a seamless, user-friendly experience. First, upon joining the metaverse, users will need to log into an existing account, or sign-up. 

They will then be able to pick one of two avatars to represent them while exploring the city. The avatar will begin its journey in a luxurious apartment and, after approaching the exit door, will be dropped into the main square of Downtown Dubai, right next to the famous Burj Khalifa. 


Users are able to move through the city, either on foot, or by hopping onto one of the electric scooters available on site, see information about the Building establishments, such as their price and availability to purchase.

DecentWorld’s 3D Downtown Dubai is built as a multiplayer, so users can interact with each other either by a simple greeting wave, or having a chat in the in-built messaging system. They are also able to bid on each other’s Assets directly from the 3D screen.

Advertising on Metaverse Made Easy

Downtown Dubai is a newly developed release, but it is not the last item on the company’s ambitious list of aspirations. After making $22 million from sales in just a few months, the development team intends to build on that momentum to provide the best product on the market.

Downtown Dubai currently has two Billboards, enabling third-party companies to purchase unique metaverse advertising space. In this way, businesses will be able to place advertisements for their brands, giving them exposure to explorers in the metaverse. 

The platform later plans to open its metaverse up to further third-party integrations, which will take shape as shops, activities, and entertainment facilities.

“The next step in our plans is to open up our APIs for business integrations, enabling businesses to co-produce unique value to our users. The more companies join our platform, the more fulfilled and interoperable the metaverse becomes,” the DecentWorld team explained.

DecentWorld’s goal for the immediate future is to create a virtual reality in which users can engage and interact in various activities to work, play, shop, socialize and co-create.

About DecentWorld

DecentWorld is a Swiss metaverse digital real estate platform built on blockchain technology to introduce a next-generation Web3 experience. The platform allows members to purchase and trade digital Street NFTs, which can then be combined into Collections. Completed and staked Collections have additional value as they generate yield that is paid out to the owner. Using state-of-the-art security features, DecentWorld also stands for trust and transparency in the blockchain industry.

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