Socialite Paris Hilton is launching her own business in the Roblox metaverse. One of the first events in her metaverse is the NYE party. Hilton is one of the most highly paid female DJs, yet she will play an electronic set in the metaverse’s New Year’s Eve event free of charge.
Hilton has created a virtual island in Roblox, known as Paris World. The metaverse organizes virtual events and attractions, visitors can go to the zoo or beach, they can spend the day shopping and purchase Hilton’s virtual clothing and accessories.
Roblox aims to bring people together through an interactive world and enables everyone to imagine, create, and interact through the enticing 3D experience. The metaverse is ranked among the top entertainment platforms by monthly visits and time spent.
Paris World visitors can tour around the “Beverly Hills estate and its dog mansion, stroll a boardwalk inspired by the neon carnival wedding celebration she and husband Carter Reum hosted earlier this year at the Santa Monica Pier in California, and explore the island in a luxury sports car or Sunray yacht.”
On the Flipside
- Paris Hilton (and her Genie avatar) was a DJ at the October music festival on Decentraland’s metaverse.
- In April 2021, Hilton, in collaboration with designer Blake Kathryn, successfully sold the NFT collection that included 11 art pieces of each, “Hummingbird in my metaverse” and “Legend of love,” plus a unique “Iconic Crypto Queen” NFT.