Meta Tests How Creators on ‘Horizon Worlds’ Could Sell Virtual Items  

Mark Zuckerbeg announced Meta will enable Horizon World’s creators to test virtual sales inside the metaverse. 

Mark Zuckerberg announced that Meta will enableHorizon Worlds creators to test virtual sales inside the metaverse. Tools with which creators can monetize their content in the virtual world are currently being tested.

Horizon Worlds is Meta’s social metaverse platform that utilizes the ‘Quest VR’ headset, and will soon be available on mobile phones and game consoles.


Creators on Horizon will be able to sell the virtual items they create for users; these items can be anything from VIP access to a certain part of Horizon Worlds, to virtual objects like digital wearables. 

"The ability to sell virtual items and access to things inside the worlds is a new part of [the] e-commerce equation overall,"

Zuckerberg said.

Creators participating in the U.S. will be able to earn money from a $10 million Creators Fund, set up by Meta to reward those who create the most engaging worlds.

Meta will also offer a goal-orientated bonus program through which creators will be able to cash in their bonuses at the end of each month. The company will take a 25% cut of what creators sell, after app store fees.


"Creator monetization is really important because you all need to support yourself and make a good living building these awesome experiences that people can have,” the CEO of Meta stated.

Other social platforms, like ‘Roblox’ and ‘Rec Room’, also allow creators to sell the items they design. By following in their footsteps, Meta sees huge potential for ‘in-world purchases’ to further develop the “metaverse revolution.”

On the Flipside

  • It’s uncertain how much creators could potentially earn on Horizon Worlds.

Why You Should Care

In terms of the creator economy, Zuckerberg’s metaverse could become the new ‘Instagram’, ‘Facebook’, ‘TikTok’, or ‘YouTube’.

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