Bitcoin (BTC) mining powerhouse MARA Holdings is making a strategic move into active crypto asset management by acquiring a $20 million minority stake in Two Prime, a SEC-registered institutional investment adviser.
The deal significantly substantially increases MARA’s Bitcoin exposure managed by Two Prime, boosting their allocation from 500 BTC to 2,000 BTC.
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Reportedly, the 2,000 BTC will be held in a Separately Managed Account (SMA), designed to generate yield.
According to MARA’s CFO Salman Khan, the company’s goal is to “activate” its Bitcoin holdings, reflecting a broader trend among institutional investors to put crypto assets to work beyond price appreciation.
Currently, MARA owns around 50,000 BTC, making it the world’s second-largest publicly traded Bitcoin treasury behind MicroStrategy. This strategy closely mirrors that of Michael Saylor, leveraging equity and treasury operations to grow and optimize Bitcoin holdings.
The move comes as the Bitcoin mining industry faces a harsh post-halving reality. Despite a 30% revenue increase to $214 million in Q1, MARA reported a $533 million net loss.
Rising operational costs and shrinking block rewards are forcing miners to seek new revenue streams, with some pivoting to AI data centers
Why This Matters
MARA’s shift reflects a broader industry trend as Bitcoin miners innovate to maintain profitability in a tough post-halving environment. It also highlights the growing institutional shift around managing Bitcoin as an active, yield-generating asset.
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People Also Ask:
MARA Holdings, formerly known as Marathon Digital Holdings, is a leading publicly traded Bitcoin mining company focused on digital asset infrastructure and energy optimization.
Revenue primarily comes from Bitcoin mining rewards, sale of mined Bitcoin, and increasingly from active asset management strategies to generate yield on Bitcoin holdings.
Companies hold Bitcoin to diversify assets, hedge against inflation, and potentially benefit from Bitcoin’s long-term price appreciation.
