Lamborghini Is Latest Automobile Brand After Mercedes-Benz to Join the NFT World

With a lot of success and a promising future, almost every business is currently trying to enter the NFT space. Car manufacturers are no exception.

Luxury Italian car brand Lamborghini is releasing its first NFT collection of five limited-edition digital art pieces, accessible only through the Lamborghini ‘Space Key.’

The one-of-a-kind element of ‘Space Key’ is a carbon fiber composite material that traveled to outer space. In 2019, Lamborghini sent the carbon fiber sample to the International Space Station for research purposes.

“We love to get out of our comfort zone and discover new spaces. We are glad to announce the Automobili Lamborghini Space Key. A space-themed artwork, consisting of five units created by a secret artist with the carbon fiber material we sent to ISS in 2019,”

the company said.

More details about the artist and the auction will be available in the upcoming weeks.

The German car brand Mercedes-Benz teamed up with five artists to create exceptional digital pieces of Mercedes’ G-Class. The brand partnered with Nifty Gateway to drop an NFT collection on the 23rd of January, at 6 pm EST. Prices will range from approximately $222 to $1,554.

“That is the quintessence of the NF-G Challenge by the young artist collective “ART2PEOPLE”. The NFT artists take on the challenge of reinterpreting the iconic off-roader in a completely new way. With the project, the Mercedes-Benz G-Class enters completely new terrain – the NFT space. Its strong appearance is reflected in each of the five artworks despite completely different interpretations,”

the company said about its project.

On the Flipside

  • In June 2021, British racing team McLaren disclosed plans to launch NFTs to create rare versions of the brand’s F1 automobiles.


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