Crypto exchange Kraken has officially launched Kraken Prime, a full-service prime brokerage platform designed for institutional investors.
The U.S.-based exchange, in an announcement yesterday, unveiled a platform that serves hedge funds, asset managers, and corporates with unified access to crypto trading, custody, and financing, all streamlined through a single interface.
Kraken Deepens Institutional Focus
Kraken gives clients access to over 90% of the crypto market’s liquidity through more than 20 trading venues, along with asset-backed lending, next-day credit (T+1), and secure trade execution directly from regulated custody accounts.
Sponsored
The move marks a strategic leap in Kraken’s institutional ambitions, coinciding with growing momentum across its business.
In Q1 2025, Kraken reported $472 million in revenue—a 19% year-over-year increase. The exchange also made headlines with its $1.5 billion acquisition of NinjaTrader and plans to go public as early as next year.
By entering the prime brokerage space, Kraken now competes directly with Coinbase Prime and FalconX, capitalizing on rising institutional demand for compliant, scalable crypto infrastructure amid improving regulatory clarity.
According to Kaiko’s latest rankings, Kraken now holds the second spot among global exchanges, just behind Coinbase.
Why This Matters
Kraken Prime could significantly boost institutional participation in crypto, leading to deeper liquidity, tighter spreads, and better execution quality, benefits that could also extend to retail traders.
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Kraken, a U.S.-based cryptocurrency exchange, is privately owned by its parent company, Payward, Inc. The company was co-founded in 2011 by Jesse Powell and Thanh Luu. Jesse Powell, who previously served as CEO, now holds the position of chairman of the board.
Kraken is widely regarded as a safe exchange due to its strong security track record, regulatory compliance, and robust custody practice
Kraken employs a tiered fee structure that varies based on the trading method, 30-day trading volume, and specific services used.