Japanese Cars in the Metaverse: Toyota and Nissan Go Virtual 

Every day, more brands and companies bet on the future of virtual reality and blockchain technology. Recently, two of Japan’s biggest automobile companies publicized their entrance into the metaverse.

The world’s leading car manufacturers, Toyota and Nissan, are planning to offer new virtual experiences, including virtual events and virtual customer support offices for clients.

Both companies intend to place an emphasis on providing innovative experiences through the metaverse, and holding car exhibitions using virtual reality (VR). To achieve this, they have partnered with video game developer ‘VRChat’.

The two companies envision different approaches and use cases for their virtual worlds. Nissan plans to create VR rooms for its clients, while Toyota will create remote workspaces for its staff. Toyota’s meetings will be held in the metaverse, and staff will use virtual avatars to attend them.

Other big automobile companies have also made their forays into the virtual space in recent months. In March, McLaren partnered with ‘InfiniteWorld’, a leading metaverse infrastructure platform, while Ferrari and Lamborghini proudly launched their brands’ NFT collections.

On the Flipside

  • Earlier this month, Volkswagen revealed a ‘Unified Metaverse Campaign’ to promote the features of their latest car model. The vehicle brand dropped an NFT treasure hunt called ‘Game On,’ where participants could win driving lessons for the Volkswagen Advanced Driving Academy. 

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