Jack Dorsey’s Bluesky Reveals Roadmap for Decentralized Social Media Networks

Bluesky, an initiative by Jack Dorsey, has announced a decentralized protocol that aims to limit corporate and governmental influence.

Bluesky, an initiative of former Twitter head honcho Jack Dorsey, has announced a decentralized protocol that aims to limit corporate and governmental influence on major social media platforms.

AT Protocol Launched for Bluesky

On Tuesday, October 18th, former Twitter CEO Jack Dorsey announced the roadmap for his next social protocol, Bluesky, and the launch of the decentralized social media protocol’s website.


The underlying protocol for Bluesky has also been renamed from ADX to Authenticated Transfer Protocol. The AT protocol is described as a federated network which allows users to choose from different providers, or to host their own.

According to the announcement, the AT protocol will provide users with portable accounts, a choice of content algorithms, interoperability with other services, and high performance.

Decentralized Social Media

The initiative was first introduced by Dorsey in December 2019, when he formed a group with other Twitter employees to create a concept for a project that could be used as a basis for bringing more decentralization to social media.

Along with the launch of the AT protocol, a waiting list was introduced for the Bluesky app. Those approved from the list will be able to privately test the beta app ahead of its launch. Shortly after release, the waitlist reached a temporary limit. 

On the Flipside

  • Despite expectations among the crypto community, the announcement did not include information about a cryptocurrency or blockchain for the AT Protocol.

Why You Should Care

With its goal of giving users more control over what they see and who they reach on social media platforms, Bluesky embodies one of the core tenets of blockchain—decentralization.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Milko Trajcevski

Milko Trajcevski is a DailyCoin news reporter, mainly focused on Ethereum (ETH), Cardano (ADA), and their founders (Vitalik Buterin and Charles Hoskinson). Milko is an avid follower of crypto and blockchain technology and has written thousands of articles on the subjects. He finds joy in transforming complex issues into written content that anyone can understand. Milko has used and analyzed numerous exchanges, such as Coinbase, FTX, and Binance. He also closely follows all of the latest news around the largest decentralized exchanges (DEXs). Location: Skopje, Macedonia