Fintech and E-commerce Giant Rakuten Launches Its New NFT Marketplace

Rakuten Group, Inc. – announced the launch of its non-fungible token (NFT) marketplace and sales platform Rakuten NFT.

On Friday, Japan-based e-commerce and fintech titan – Rakuten Group, Inc. – announced the launch of its non-fungible token (NFT) marketplace and sales platform Rakuten NFT. The Rakuten Group is the parent company of this new NFT marketplace. The collective enterprise offers a variety of services within e-commerce, fintech, digital content, and communications to many users all over the world. 

According to the organization, the Rakuten NFT is an online service that provides a marketplace for users to purchase NFTs, as well as peer-to-peer buying and selling. The supported NFTs on the new platform will cover a range of areas that include: sports and entertainment, as well as music and anime. It also features a unique, one-stop platform which will eventually enable intellectual property (IP) holders worldwide to build their own websites for issuing and selling NFTs. The company’s official statement only listed Japanese-themed NFT assets as being available at launch, which include properties such as: Ultraman, TV Asahi, and Japan Professional Football League licensed products.


Rakuten ID can be used when making purchases, allowing users to earn and spend Rakuten Points. Any NFTs purchased can be added to a collection on the buyer’s own webpage, and can also be put up for sale in the marketplace and sold. A service for peer-to-peer issuing and selling of NFT content is planned for launch in 2023, as well as plans for additional payment methods in the future. 

Rakuten will continue to provide new and exciting entertainment experiences through Rakuten NFT, delivering greater levels of convenience and satisfaction to the widest possible range of users through its services. The new NFT website launched at, but it is not available in all regions.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Tor Constantino

Tor Constantino is a former journalist, consultant and current corporate comms executive with an MBA degree and 25+ years of experience - writing about cryptocurrencies and blockchain since 2017. His writing has appeared across the web on Entrepreneur, Forbes, Fortune, CEOWorld and Yahoo!. Tor's views are his own and do not reflect those of his current employer.