Fans of Coachella received some good news recently; the annual California art and music festival is selling exclusive NFTs. Among the Coachella collectibles were included lifetime festival passes, art prints, photo books, and more.
“Only blockchain technology can give us the unique ability to offer tradeable lifetime passes to Coachella for the first time ever,”
said Sam Schoonover, Coachella’s innovation lead.
The Coachella Keys Collection includes 10 types of NFTs which grant access to one festival weekend every April, and Coachella’s virtual experiences. Each key provides a different experience. For instance, the ‘Key to Sahara’ allows holders to see the show from the artist’s perspective. The ‘Key to Safari‘ will always provide accommodation for the festival while the ‘Key to the Secret Party‘ allows its owner to attend a surprise private party in a secret location in the Coachella fields with a surprise host.
The ‘Desert Reflections’ NFT will provide its holder with a randomly selected digital edition of a Coachella poster by Emek. Each of these, of which there are a total of 1,000, can then be redeemed for a physical copy of the artwork.
In the ‘Sights and Sounds‘ collection, fans will be able to find exclusive festival photos and never before heard soundscapes from the Polo Fields. By minting these, users will receive 1 of 10 combinations. In total, there are 10,000 NFTs available for grabs.
Coachella teamed up with FTX to build the marketplace on Solana’s blockchain. Part of the funds from each NFT sold will be donated to Give Directly, Lideres Campesinas, and Find Food Bank, with an additional percentage going to the creators involved in the project.
The sale opens on the 4th of February, at 10 a.m. PT.
On the Flipside
- Ye, formerly known as Kanye West, will one of the major performers at Coachella 2022. He recently opposed NFTs on Instagram, saying that his focus is on building “real products in the real world.”