Having a vision requires a certain skill set. Having the ability to successfully execute someone elseโs vision requires a different skill set. However, the ability to have both vision and execute that vision is another separate skill set – and itโs exceedingly rare.
Harvard Business Review conducted a study of 700 executives a few years ago to quantify the gap between vision and execution. The results are captured in the graphic below, and it found that only 16% of leaders rated as โvery effectiveโ regarding execution or vision.ย
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While a stunning 63% were rated neutral or worse on at least one of those dimensions.ย
Only 8% of those surveyed were very effective at both vision and execution.
Needless to say, very few leaders or organizations have the necessary skills to successfully cast a vision and execute toward its fulfillment.ย
One company thatโs striving to strike that perfect balance within the cryptocurrency space is Brokoli. Created in April 2021, Brokoli.network claims to be the first green decentralized finance (DeFi) project at scale.ย
According to its Chief Marketing Officer, Monika Poskute, Brokoli has a vision of creating a worldwide, environmentally friendly blockchain-based business that also executes DeFi services such as lending, borrowing, staking, and trading at premier levels.
โWe plan to provide people with the very same crypto services that theyโre used to - the same seamless, smooth processes that they receive every day, swap their tokens, lend, and borrow. The only thing thatโs going to change is that our vision will incorporate a green layer in between all of that.ย Our โgreen visionโ is to offset the damage theyโre doing with their own transactions. We will achieve this by linking user transactions to real-world eco-friendly projects including: tree forestation and conservation, e-waste management, and renewable energy projects - no one else is doing this at scale, only Brokoli,โ
said Poskute in her exclusive interview with DailyCoin.
She says Brokoli has a big vision because it has to – the environmental stakes are too high.ย
For instance, Poskute says the combined crypto mining on both the Bitcoin and Ethereum networks consumes more energy than the entire country of Turkey over the same time period.ย
She says they must boldly execute against that vision because the environmental clock is ticking. The Brokoli team believes they can help reverse climate change if they act fast.ย
Thatโs why theyโre executing a handful of major initiatives all at once. They have blockchain in hand, they have GameFi, we have NFTs, we have DeFi. According to her, everything adds up. Once she came to Brokoli, she understood that what theyโve accomplished thus far is only the beginning.ย
โThereโs so much more that we plan to create and execute. And thatโs the intriguing part, because our team is so experienced and everyday itโs like, โwe can do this, we can do that, what about this, and we can add that.โย We understand that we have plenty of projects on our roadmap, but we also understand that no one else is executing a green campaign at this scale - I donโt want to overstate it, but weโre pioneers in what we are doing,โ
said Poskute.
Not only does Brokoli intend to have a positive impact on the environment, reduce cryptoโs carbon effect to zero, and help reverse the climate damage done thus far by crypto – she says they want to inspire other visionaries and strategists as well.
โThere are of course other organizations that are aiming for niche types of problems in the industry as well. Weโre encompassing it all, and weโre hoping that thatโs going to be an example and set the pace for other projects. We hope to inspire them to lead and create their own solutions - thereโs plenty of opportunity and work that must be done by us all,โ
she said.
On The Flipside
- Some maintain that the negative environmental impact of cryptocurrency is overblown.
- Any โgreenโ business will have to ardently stick to its commitment for years to establish its credibility within the space and build trust.
- The ARK Invest report from June 2021 titled Debunking Common Bitcoin Myths presents fact-based research that refutes any negative eco-impact from crypto mining.
Watch the full interview here: