Australian Open Tennis Tournament Debuts in the Metaverse

There’s been significant tennis news in the past week. First, the world’s top tennis player, Novak Djokovic, was rejected from the Australian Open and deported from the country. Second, the Australian Open held in Melbourne is hosting the first virtual edition of the tournament in Decentraland’s metaverse this week.

The tournaments in the metaverse will allow fans from any part of the world to experience AO as if they were in Melbourne Park. Matches will be broadcast live from the virtual world, featuring player drop-ins and other surprises.

Ridley Plummer, Australian Project Tennis Manager, said that the main goal is to provide broader coverage worldwide:

“We want the AO to be the world’s most accessible and inclusive sports and entertainment event, and with the unique challenges fans have faced getting to Melbourne, we’ve fast-tracked our launch into the Metaverse.”

The AO has also released 6,776 Art Ball NFTs that sold out quickly for 0.067 ETH each.

On the Flipside

  • Analysts expect that the event will result in Decentraland’s MANA token price spiking over the next few weeks.


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