- As the FIFA World Cup Qatar 2022 draws near, the tournament’s official partner, Visa, has unveiled the immersive Web 3.0 experiences it has planned for soccer fans.
The Visa ‘Masters of Movement’ pre-event auction
Ahead of the World Cup’s kick-off, Visa and crypto.com are launching the ‘Visa Masters of Movement‘ auction, featuring digital art NFTs inspired by the iconic goals scored by five legendary soccer players.
The auction features five pieces of digital artwork, inspired by the FIFA World Cup™ and the FIFA Women’s World Cup™, which aim to bring goals from legendary players Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen, and Maxi Rodriguez to life through the magic of NFTs.
The digital artwork was designed using an algorithm by the award-winning XK Studios, which transformed the iconic movements from the beautiful game into dynamic works of art.
Soccer fans can bid on the auction via the Crypto.com platform until November 8th (10:00 pm UTC). Fans that have placed the highest bid on each NFT at the end of the auction will receive the corresponding NFTs in their Crypto.com wallets, high-quality printable art files for the relevant pieces, and signed memorabilia from the esteemed player represented in the NFTs.
Visa claims that all auction proceeds will go to to Street Child United, a charitable organization operating in the United Kingdom, whose mission is to tackle the widespread stigma faced by street-connected children globally.
On-site Events in Doha
The FIFA World Cup Qatar 2022 will take place from November 20th to December 18th in Doha. During the FIFA Fan Festival, which starts on November 19th, Visa will invite soccer fans to its free-standing Visa Masters of Movement space.
During the event, fans can capture and transform their movements into digital art with the wonders of a digital LED pitch outfitted with tracking technology. The digital art will be emailed to participants as a souvenir, and eligible fans will even have the option to have it minted as an NFT, in partnership with Crypto.com.
Visa has been FIFA’s official payment service partner since 2007, and a global supporter of both men’s and women’s soccer.
On the Flipside
- The recession is being felt even on the largest NFT marketplaces. To date, OpenSea’s NFT trading volume has fallen 90% from its record of $4.85 billion set in January 2022.
- Similar declines in activity have been observed in a number of other markets, including Magic Eden, LooksRare, Rarible, and SuperRare.
- Data from Dune Analytics shows that non-fungible tokens (NFTs) trading volumes have decreased 97% since reaching a record high in January 2022.
Why You Should Care
The FIFA World Cup is the biggest soccer event in th calandar, attracting massive attention worldwide. For this year’s tournament, 1 million people are anticipated to attend live in Qatar, with a further 5 billion viewers expected to tune in. The attention brought to crypto by the tournament’s official partners marks a big step for the crypto industry, as it pushes toward the adoption of the emerging technology, and to potentially engage new audiences.
Read more about Visa’s experiments with the metaverse and blockchain technology: