Zara Launches Its First Collection in the Metaverse

  • The fashion chain has thus ventured into the metaverse, launching a clothing collection for humans and avatars.
  • The models are available through the metaverse of South Korean tech company ‘ZEPETO.’

Zara, the Spanish global fashion giant, has launched its first collection of designs for humans and avatars, it announced on Tuesday, December 8th. The physical and virtual models can be purchased in the chain’s stores anywhere in the world.

Through its Twitter account, Zara revealed that the designs for its new collection were made in collaboration with Ader Error, one of the largest clothing brands in South Korea.

The joint release of the AZ Collection promises to be one of the most talked about events in the metaverse industry. The models are inspired by current fashion, according to representatives of the Spanish chain.

Through the ADERERRORXZARA virtual store, hosted on the ZEPETO platform, all the pieces from the innovative collection are now available. The site states that “you can buy virtual clothing and makeup for your avatar.”

On the Flipside

  • The famous Spanish chain with more than 7,000 stores around the world, takes its first step into Web 3.0. The virtual store already has 50,000 users interested in the collection.
  • ZEPETO’s choice to launch Zara’s new virtual fashion collection is not by chance. The platform is am extremely popular metaverse, with over 200 million users and high growth through the last year.

On the ZEPETO virtual platform, users can not only create their own versions of themselves, but also live in a totally digital world. The app, which is available on the App Store and Good Play, allows metaverse enthusiasts to create avatars simply by taking a selfie.

The designs of Zara’s new virtual collection reflect the lifestyle of people “whose personalities are shaped by their simultaneous experiences in the real and virtual worlds,” the brand wrote on its website.

This is “a project that reflects on the ability of language to express ideas, give rise to other ways of thinking and create new cultures,” it adds.

The AZ Collection, includes unisex dyes and is recognizable by wide, comfortable patterns. The fashion set is consists of winter clothes, such as pants, coats, and sweatshirts, in a casual style.

Likewise, “it includes accessories such as scarves and wool hats, or something different, such as shirts and suits. Tones such as blue, gray and black predominate throughout the collection,” as described by the Heraldo.es site.

The charming new garments, the prices of which average out at around €199 are already available in the online store and select physical stores in Spain, South Korea, the United States, Germany, Denmark, France, Italy, the Netherlands, China, and Japan.

For Zara and Ader Error, the traffic and the functionalities of ZEPETO held great attraction. By accessing the platform, users can customize their created avatars and gain access to various items for personal use, especially clothing and accessories.

Why You Should Care

  • Although ZEPETO is not supported by blockchain technology, it allows trades using cryptocurrencies. Through its association with metaverse ‘The Sandbox,’ it expanded its operations by creating a space dedicated to the sale of non-fungible tokens (NFTs).
  • Like Adidas and other global companies, Zara entering the metaverse represents a wave that has continued to cause a tremendous sensation around the world.

Zara is not the only brand that has launched clothing collections. H&M has already done so by launching its virtual clothing collection in ‘Animal Crossing’, the Nintendo video game. As well as Gucci and Nike, which have a presence at ZEPETO.


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