Soccer Star Becomes Brand Ambassador of Solana-Based Game MonkeyLeague

AS Roma player hopes to bring “web3 esports to the masses.”

Monkey League Game Footballer Paulo Dybala

Solana-based soccer game MonkeyLeague has announced that A.S. Roma’s Paulo Dybala will be its new brand ambassador. The revelation comes shortly after the game announced a partnership with legendary Italian club A.C. Milan.

New Brand Ambassador

Paolo Dybala is set to headline several upcoming co-marketing and promotional activities as MonkeyLeague’s new brand ambassador. The Roma talisman will also playtest the game before its release at the end of 2022, and his likeness will appear in the title’s officially licensed NFTs.


The collaboration between MonkeyLeague and Dybala will see a range of future NFT releases for in-game assets, such as limited edition ‘MonkeyAthletes’ and ‘Stadiums. Moreover, Dybala will become the face of one of MonkeyLeague‘s upcoming breeding seasons, a feature that enables Monkey NFT holders to breed their Monkey NFTs to generate new MonkeyAthletes for use in matches.

Commenting on being the game’s new brand ambassador, Dybala expressed “a deep appreciation of gaming, esports, and champion teams,” and outlined his hopes that he can help bring “Web 3.0 esports to the masses.”

The 28-year-old Argentine forward was named Serie A’s most valuable player for the 2019-2020 season. He has won the top Italian league five times, and the Coppa Italia four times. Nicknamed “La Joya” (“the jewel” in his native Spanish), Paulo has scored 160 goals so far in his career.

MonkeyLeague is a Play to Earn (P2E) socccer game deployed on the Solana network. In the game, players can build teams of MonkeyAthlete NFTs, compete against other players, and earn in-game currency, $MBS. The game’s developers have scheduled the game’s initial release for the start of Q4 in 2022.

Collaboration with Major Football Clubs

Dybala’s inclusion in the MonkeyLeague squad comes just weeks after the Web 3.0 soccer game announced its first, major, professional soccer partnership with current Serie A champions, and A.S. Roma rivals, A.C. Milan. 


MonkeyLeague auctioned 16 limited edition MonkeyPlayer NFTs that paid homage to A.C. Milan’s celebrated ’93/’94 and ’95/’96 teams. The collection was sold on Solana NFT marketplace Magic Eden, with the highest purchase being made for 179 SOL, or approximately $6,086 USD.

As part of the partnership, A.C. Milan will playtest MonkeyLeague, collaborate on the design of in-game assets, sponsor esports tournaments, and participate in co-marketing events.

On the Flipside

  • Interest in NFTs is repidly decreasing, as seen by the dropping trading volumes, which have fallen 97% since reaching a record high in January 2022. 
  • The Web 3.0 market is highly volatile and competitive, with many Play to Earn games vying for a piece of the pie.
  • To attract and sustain a solid user base, game developers must craft engaging in-game mechanics and bulletproof economics that reward players.

Why You Should Care

NFT games and esports are becoming increasingly popular owing to the unique gameplay and opportunities to earn cryptocurrency or NFT rewards they provide. With more than 810 million esports fans worldwide, industries are becoming increasingly aware of the sector and its influence on the global economy. 

With more money being injected into the scene with the goal of accelerating the adoption of crypto technology, more players will be able to pursue esports as a full-time career, and more professional esports athletes will emerge in coming years. The cooperation between fsoccer athletes and Web 3.0 games could serve to bring prosperous results both for sports and for the emerging gaming industry.

Read more about MonkeyLeague’s partnership with A.C. Milan:
AC Milan Kicks Off NFT Soccer Game With MonkeyLeague

Learn all about football fan tokens and the 2022 World Cup:
Football Fan Token Slump Prior to World Cup 2022: Here’s What’s Going On

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Paulina Okunyte

Paulina is a writer, reporter, and digital craftswoman. Her educational background extends from anthropology to IT & multimedia. She has experience working with tech startups, as well as mastering the craft of journalism. At DailyCoin, Paulina focuses on the world of metaverses, NFT marketplaces, NFT art, and blockchains backing NFT technology.