Warner Music Group Partners With Chief Blockchain Gaming Developer Splinterlands

The deal marks Splinterlands’s first major music partnership.

Warner Music Group (WMG) today announced it has entered into a partnership with leading blockchain gaming developer Splinterlands. The first-of-its-kind deal will see the companies collaborate to give select WMG artists opportunities to create and develop unique, play-to-earn, arcade-style blockchain games. Splinterlands currently operates the world’s most popular blockchain game dapp (decentralized app), called Splinterlands
Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG said:

“I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community. As the Web3 ecosystem continues to evolve, WMG is committed to making sure music is front-and-center.”

Jesse “Aggroed” Reich, Splinterlands Co-Founder and CEO said:

“Warner Music Group is a leader in the music industry. They are innovating the music industry to meet the standards set by Web 3.0 community members.  We're thrilled to be working with them and I look forward to new collaborations at the intersection of gaming, music, crypto, NFTs, defi, and blockchain."

By leaning into arcade-style gaming, Splinterlands and WMG will produce mobile-friendly, accessible games that can facilitate wider adoption and foster community building more easily than traditional play-to-earn games.


A key piece to the future of both gaming and crypto, blockchain games are rapidly increasing in popularity, currently making up half of the entire blockchain industry’s usage according to DappRadar. Designed with the aim to bring power back to the players, play-to-earn games specifically tap into blockchain technology to give players rewards, such as NFTs, that hold real-world value. Players can trade, sell, or lease anything they earn in-game. 

Splinterlands was founded in 2018. The company’s fantasy-themed collectible card game, Splinterlands currently boasts 1.8M registered users, 450,000 daily users, and recently passed a historic one billion battle milestone. A community experience, Splinterlands is developed and grown with players’ input and guidance in mind.

This article contains a press release from an external source. The opinions and information presented may differ from those of DailyCoin. Readers are encouraged to independently verify the details and consult with experts before acting on any information provided. Please note that our Terms and Conditions, Privacy Policy, and Risk Warning have been recently updated.

This article is for information purposes only and should not be considered trading or investment advice. Nothing herein shall be construed as financial, legal, or tax advice. Trading forex, cryptocurrencies, and CFDs pose a considerable risk of loss.

Press Release

Read the most recent crypto press releases on DailyCoin to know all the latest project news from fintech and blockchain businesses. Disclaimer: This article is a press release and was not written by DailyCoin. We always aim to have the highest editorial and fact-checking standards, so if you encounter any content related issues, please contact us at pr@dailycoin.com.