Henrik is joining Crypto.com from Spotify, where he led key global Growth teams for the last eight years, expanding the service’s global reach and accelerating the world’s shift to streaming. Most recently Henrik served as the Head of Global User Growth. Earlier in his career Henrik led Marketing, Partnership and Product Development teams in the online and mobile gaming space across APAC, the Americas and Europe.
His appointment comes as Crypto.com has added over 1,500 employees and has grown its user base more than 5x to over 10 million in the last 12 months. Crypto.com app has reached #1 app rankings in multiple key markets in Q2 2021.
Henrik Johansson, Global Head of Growth said: “Crypto.com is at the forefront of one of the most significant technological and financial platform developments since the widespread adoption of the Internet. I’m honored and very excited for the privilege to lead the Growth team as we accelerate the reach, scale and adoption of cryptocurrencies and other blockchain technologies worldwide.”
Kris Marszalek, co-founder and CEO said: “Henrik is a rare talent, who has a deep understanding of growth, product and marketing. He has seen how these three disciplines interplay in a high growth environment: when he joined Spotify the platform had 36m users and it’s now at 360m+. Henrik’s target at Crypto.com is more aggressive: take us to 100m+ users in 2 years. I have full confidence that we will get it done as a team.’’
Founded in 2016, Crypto.com today serves over 10 million users with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s largest crypto card program — the Crypto.comExchange and Crypto.com DeFi Wallet. Recently launched, Crypto.com NFT is the premier platform for collecting and trading NFTs, carefully curated from the worlds of art, design, entertainment and sports.
Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks.