Audi-Backed Holoride Makes Its Blockchain Debut On The Maiar Launchpad In November, Marking The First Project To Be Hosted On Elrond’s Strategic Accelerator Platform

holoride, the Audi-backed company that’s building the future of in-vehicle experiences, has announced its debut on Elrond Network’s strategic accelerator platform, the Maiar Launchpad.

holoride’s vision is to transform every car ride into a captivating adventure by combining vehicle movement with extended reality content. In the 2 1/2 years since its inception, holoride has engaged in collaborations with Audi, Porsche, Daimler, and Ford, as well as media giants such as Universal Pictures, Disney, and the Discovery Channel.

Transparency and economic incentives built via the RIDE token and NFTs on the Elrond blockchain will offer a layer of trust that will deeply align interests for users, content creators, and car manufacturers for the first time, and will significantly enhance user experiences.

RIDE is the utility token of the holoride platform that sits at the heart of its ecosystem. RIDE is designed to contribute incentives for using holoride through its dynamics of providing additional benefits and enhanced user engagement.

“The RIDE token will be essential for building a vibrant and sustainable economy for the holoride ecosystem, connecting car manufacturers, content creators, brands, and passengers, and enabling them to capture value along the way.”

said Nils Wollny, CEO & co-founder holoride.

holoride will debut the blockchain component of its multi-layered technology stack on the Maiar Launchpad, Elrond’s incubation and accelerator platform that is exclusively addressed to projects of strategic significance for the Elrond ecosystem.

“With strong support from Audi, holoride is leading a new innovation front that has the potential to be transformational for the automotive industry and bring Elrond technology into the hyperconnected cars of the future. We are thrilled to accelerate the adoption of a new technology and business vertical as the first project on the Maiar Launchpad.”

said Beniamin Mincu, Elrond Network CEO.

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