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PATRÓN® Tequila Launches First-Ever NFT with BlockBar, World’s First DTC NFT Marketplace for Wine & Spirits

PATRÓN, the world’s number one ultra-premium tequila, has teamed up with BlockBar.com, the world’s first direct to consumer NFT marketplace for wine and spirits, to launch its first-ever NFT, unlocking a bottle of the limited-edition PATRÓN Chairman’s Reserve. This a one-of-a-kind, exclusive blend is an incredible aged tequila reserved for the most discerning fans. It has, until now, never been released to the public, and purchase of the NFT provides ownership rights to the physical bottle of Chairman’s Reserve. A complex yet delicate tequila, made of 100% Extra Añejo, this release is the ultimate form of luxury, and is so rare that it will never be replicated again. Only 150 individually numbered bottles of this exquisite tequila will be available exclusively on BlockBar.com.

The craftsmanship, creativity, and talent of the legendary PATRÓN production team has allowed PATRÓN to constantly experiment, explore and create bold innovations – like PATRÓN Chairman’s Reserve – while staying committed to its handcrafted production process. Aged to its full potential in a combination of Sauternes (80%) barrels  and barrels made from both French Limousin and New American Oak in the Barrel Room at Hacienda PATRÓN, this tequila features an incredibly unique finish that creates a remarkable wine-like quality to complement the agave notes. This special release has a truly one-of-one formula with tasting notes of honey, butter and caramel followed by citrus touches of orange and tangerine.

The limited-edition Chairman’s Reserve blend is bottled in a handmade crystal decanter, hand-numbered by the PATRÓN familia, and beautifully packaged in a dome-shaped box with front-opening double doors featuring laser-cut panels that allow light to illuminate the liquid inside. The stunning packaging artwork is inspired by PATRÓN tequila’s birthplace in Atotonilco el Alto, Mexico with imagery evoking the Jalisco highlands, the PATRÓN Hacienda and agave fields. Constructed of dark, polished hard wood, hammered metal and luxurious engraving and inlays, the package itself is an object of art and desire.

"We're thrilled to be working with BlockBar as the first tequila brand on the platform and for PATRÓN Tequila's first-ever foray into the NFT market with the launch of PATRÓN Chairman's Reserve. As one of the few brands that still makes tequila by hand, it's exciting to be able to bring our passion and dedication to perfection and craftsmanship into the digital realm to a new audience of NFT collectors,"

shares Kathy Parker, President and Global Chief Marketing Officer for PATRÓN.

The exceptional PATRÓN NFT with BlockBar.com bridges the physical and digital marketplace, whether it is acquired for personal enjoyment, investment purposes or securing a rare and unique item for tequila connoisseurs and NFT collectors. The cryptographic version will be held securely by BlockBar, with a record of authenticity held on the blockchain as a digital certificate of ownership. The buyer may choose to redeem the physical product and have it delivered from BlockBar’s secure storage facility, safely trade its NFT version within the BlockBar.com marketplace, keep in their virtual bar or gift it through BlockBar’s new gifting offering on BlockBar.com

"We're excited to be a part of this innovative milestone for both PATRÓN Tequila launching its first NFT, and BlockBar teaming up with PATRÓN – the number one ultra-premium tequila – as the first tequila brand on our platform,"

comments Dov Falic, co-founder and CEO of BlockBar.

The first-ever tequila NFT from PATRÓN will drop on https://blockbar.com/brands/Patron at 10AM EST on Tuesday 25th January, first come first served. The NFT priced at 1.5 ETH (approx. $4,500) may be purchased from BlockBar with Ethereum (ETH) or by credit card.

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