The buzz surrounding the crypto world right now is deafening. One of the best ways to stand out in a crowded marketplace is to draw people in with an engaging story. Sure, having a solid project, a sound concept, and some idea of where your headed is essential. However, too many projects skimp on one of the simplest and most fundamental parts of any successful campaign, the story. So, here are four ways you can improve your story and snatch some of the crypto buzz.
1. Keep it Simple
It’s amazing how often we forget this most basic part of storytelling. When crafting your crypto story, it’s a good idea to lead with the big print version for dummies. Avoid using unnecessary jargon and never extrapolate when you can hazard a guess. Using simple words, short sentences and breaking down complex ideas into basic concepts will make your project more accessible and easier to follow. There’s a good reason most smart Crypto projects now offer Lite-papers alongside their white papers.
2. Root out the Sales
People hate it when they can smell marketing. When putting your project down on paper, be cautious and avoid making unprovable or unlikely claims. Unless you can literally prove your project is the ‘world’s first’, ‘revolutionary’, or ‘poised to change everything’, put the marketing spiel back in the bag. People can see through hyperbole like this and it’s always better to play it straight.
3. Hire a Pro
You could be a great writer, in which case you probably already know how to keep it simple and honest. If, however, your talents lie elsewhere, then don’t be afraid to get some help. I’ve seen too many projects fall under the radar because the team lacked the skills to tell their amazing story. There’s no shame in recognizing your weaknesses and your strengths. Hiring a good storyteller, a copywriter, or even a marketer can cost less than you think, and the difference can be everything.
4. Work on Your Backstory
This one might not be for everyone. However, if your project is on the creative side of crypto, blockchain, or NFTs then you should consider crafting a compelling narrative to help get the word out. You could write a short story, a short comic strip or even create basic animation to enrich the characters and universe behind your project. It’s worth getting this right so consider the advice above and hire a pro, but there’s no harm in digging out the white board and running through some ideas with your team. However, get some outside feedback. While a compelling story can really help you stand out, a bad story can have the opposite effect. Don’t be afraid to be creative though: it’s easy to separate fact and fiction when it comes down to business. But remember to keep any fantasy elements away from more official documents like your white paper. Having a cool backstory is fine, but you’ll need to show you mean business where it matters.
There’s no harm in making the most of your story. Whether that means keeping it short and to the point, honest and transparent, bringing in some talent, composing a technicolour space opera, or all of the above – well – that’s all up to you.